Hello!

The internet has made it such that companies are working hard to maximize their online presence and as a digital content creator or marketer… you need to be on your best!

Whether you’re a freelance digital marketer, agency owner, or marketing professional, these video lessons are designed to equips you with the essential skills to draft, negotiate, and finalize contracts and proposals that protect your business interests and forges successful client relationships

These tutorials are dived into 4 major parts to it;

1. Writing a digital marketing proposal for your business
2. Writing a digital marketing contract for your business
3. Understanding general aspects of tendering process
4. Writing a request for proposal (RFP)

REGARDING DIGITAL MARKETING CONTRACTS

By the time you are done with these lessons you will be in a position to;

1. Write a function digital marketing contract that you can use as a template when you sign a client
2. You will understand the principles that guide the formation of a contract
3. You will have access to downloads both in pdf and word that you can edit if need be

REGARDING WRITING PROPOSAL

In digital marketing business convincing clients to pay for your services is the difference between staying in business and going bankrupt.

Let’s assume you have identified a potential client and now you want to put up a proposal to convince them to hire your services where do you start?

In this part you will learn:

1. What a proposal is
2. What to do before writing one
3. Key metrics that matter
4. How to structure your payment in a proposal

And many more!

REGARDING TENDERING

Most of the time when you ask someone what tendering is they often just tell you something like “this is when you get a deal to supply things in a company or some government agency” Well that just makes you the person to whom the contract was awarded, it doesn’t really explain tendering

So, what exactly is tendering?

By the end of this part, you will learn;

Part one: Tendering and post tender negotiations

1. What tendering is, its Advantages and disadvantages
2. Pre – requisite for tendering
3. Documents used in Invitation for tenders
4. Pre-qualification before tenders
5. Selection criteria
6. Post tendering negotiation
7. Contract award

Part two: How to write a request for proposal (RFP)

1. Understanding RFP and its main parts
2. How to design instruction to proposers
3. How to set RFP requirements
4. How to ask for information to be provided by the proposers
5. The proposed contract

Let’s get started!