Why should customers buy your products or services?
People don’t just buy products or services because they have money, well most people don’t.
It all comes down to value and the real question is how to propose value to customers.
Value proposition is a promise of value to be delivered
The idea here is to let the clients know why you are different and why they should buy from you
So basically, what makes you different?
Develop a message that is compelling, clear, and concise.
This massage should be able to turn unaware visitors into interested prospects
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