Which customer are you serving in your business?
Look you are not going to create a product that targets everyone
You need to know how to identify your ideal customers.
Your products or services need to be aiming at a particular segment of the customers
There is a connection between the problem and customer segment think of Facebook, since we used that example, the users want to be entertained and advertiser want to advertise and the company needs to know the needs of all these parties if the business is to be profitable.
Again, I want you to let this sink in: Customers are those who are paying for the product
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