How to a find a niche for YOUR ONLINE TRAINING BUSINESS
How to a find a niche for your online training business is the first question you need to be finding an answer to if you are interested in making money online.
In fact, finding a niche just goes for any training business. This explains why colleges have departments and faculties which is just fancy word for subject are or group of related subjects put together
That that is precisely what a niche is.
How to a find a niche for your online training business
Here are simple steps to help you find your niche
1. You need to identify what you are good at
Just because you are an accountant or you work in a bank doesn’t mean that you are good at teaching finance.
Of course, the experience helps but still you need to look at it in terms of;
- What skills do you have?
- What knowledge do you possess? and yes skills and knowledge are different
- What experience do you have in a particular field?
For example, if you are good at accounting, that is knowledge, but you are poor in presentation skills then you just end up like those teachers who used to get so mad at students for not understanding a concept when reality is they just weren’t good at explaining the concept.
2. Who are you targeting with your courses?
Just because certain knowledge worked for you or you think certain knowledge is important doesn’t mean everyone is interested in it
Have you ever watched a movie and then a character says something and you are like,”that line or that concept is based on blah blah blah” you basically go ahead and explain the concept only to notice that the other person in the room doesn’t care?
Well, that is how it is when you create courses that people don’t care for
You need to Identify who you want to teach and who will benefit the most from your expertise.
Consider their age, gender, occupation, interests, their pain, etc.
3. Find out what is missing in the market
People don’t spend money on things just because they have money, unless they are irrational.
Reality is people exchange money for things they value and think are more important than the money itself.
When it comes to your training business you have to find out your target audience needs and wants
And that calls for assessing the competition in your field and check out what they are not doing better.
It could also means going to the comment section or review section of courses on you field and see what questions or comments your target audience are asking.
Platforms like teachable can help you with this by looking at the analytics section of the platform. So, if you are wondering where to host you courses just checkout teachable here
4. Narrow it down
Narrow down your field of expertise to a specific topic or area. This can help you differentiate your online training from others in the market.
Also, it will help you to easily create a brand around what you are good at
5. Have a unique value proposition
People need to know why your training is the best
That will call for a clear and compelling message intended to show your target audience the exact benefits your program is going to have on them
Remember the value needs to be perceived from the audience point of view and not yours, there are the ones who are paying.
6. Test it
We live in world where you can easily find out if people are interested on something before the thing is even produced.
You can find out if people are interested in your course by using social media.
So, before you commit resources, just identify a small group of potential customers and find out what they think about it
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