Communication in business is important because the results of your operations don’t mean much if the world has no idea that you exist or your team has no idea what kind of results you are interested in.
WHAT IS COMMUNICATION
A simple communication definition is “the process of passing information from one person to another with an aim of creating understanding.”
Communication can be defined in a number of ways.
In the words of W.H. Newman and C.F Summer JR., “communication is an exchange of facts, ideas, opinions, or emotions by two or more persons.
Communication in business is more than just passing of information. Administrative communication for instance, is a process which involves the transmission and accurate replication of ideas ensured by feedback for the purpose of eliciting actions which will accomplish organizational goals.
HOW IMPORTANT IS COMMUNICATION IN BUSINESS?
No business can grow in the absence of an effective internal and external communication.
Think of it this way, without timely communication of accurate information, management cannot effectively conduct functions of organizing, directing, controlling and coordinating the activities of the enterprise, nor can it maintain its external relationship.
Effective communication in business will therefore ensure;
You have a good relationship with suppliers
All business need inputs which are them converted into outputs in the form of goods, services or both. These inputs mostly come from suppliers and proper communication will ensure efficient and profitable production since supplies will not only arrive on time but will be of the quality desired.
Your business will understand the customer needs
In business you need to know your customer needs.
Effective communication allows businesses to discover and take care of their customers’ needs. This will mean increase in sales and profits.
Employees stay motivated
When running a business, you will need human and material resources and employees are part of the human resources.
Praising employees when they do a good thing and listening to their ideas, will lead to improvement in the workforce and that will lead to general improvement in output.
Better decision making
Effective communication allows managers to make good-quality decisions on the basis of the best information available. This is irrespective of the level of management.
Predict trends on the market
A business environment is constantly changing. You need to be aware of political, economic, social and technological changes that could affect your business. This is where communication comes in.
CONCLUSION
When we talk about communication, we have to remember that the process involves communication of ideas. The ideas have to be accurately replicated in the mind of the receiver the way they are in our mind. It is not good enough to just say or write something, you need to pay attention to feedback from the person you are communicating with. The purpose of communication in business is to elicit action, basically get things done.
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